Tuesday, April 20, 2010

How not to announce your new book

The publication of a new book is exciting for an author and thanks to email you can tell all your friends, acquaintances, and anyone else who has managed to land in your address book. Our publishers encourage us to use social media to help get the word out. We’d probably do it even if they didn’t. It’s easier then yelling from a rooftop. At least I thought it was. I have been trying to use social media, who isn't? I made a fun book promo for my new book and posted it on youtube. I joined twitter – although I prefer reading other people’s posts than posting myself, so I don’t know if that counts. I facebooked (now a verb, right?) and then I sent out a big spam-like email announcing the birth of my lovely new book, But I Wanted A Baby Brother! Only to discover that my announcement came through in code.  It has what I wrote, then the computer translation of what I wrote. It looks bi-lingual. This, I'm sad to say, is my new book's birth announcement:  

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